The growth in demand for personal and commercial vehicles that provide efficiency, safety, and an elevated comfort level is now refining the Indian automotive industry. Similar to other auto manufacturers, Force Motors is also introducing a multi-utility vehicle (MUV) to meet the growing demands. The Urbania is recognized for its 2.6L diesel engine, advanced structure, and passenger safety.
In this blog, we will guide you through the Force Urbania Price, Variants, Specifications, colours, and much more.
Force Urbania: Overview
The Force Urbania is a modern, flexible people mover developed by Force Motors. Its segment is a premium van or minibus and was launched in December 2022. Urbania’s manufacturing site is located in Pithampura, Madhya Pradesh, and its headquarters at Pune, Maharashtra. Force Motors launched Urbania to serve the utilitarian van and passenger transport market.
| Parameter | Detail |
| Company Name | Force Motors Ltd |
| Model Name | Urbania |
| Launch Date | December 2022 (continuous updates) |
| Manufacturing Site | Pithampur, Madhya Pradesh, India |
| Headquarters | Pune, Maharashtra, India |
| Owner Name | Abhay Firodia (Chairman) |
| Segment | Premium Van / Minibus |
Force Urbania Price (On-Road & Ex-showroom), Variants and Mileage
The urbaia comes in various orders for both private and commercial uses. Also have 9 to 17 passengers with a seating layout. Particularly, the Force Urbania on-road price might differ by state. The Urbania price in India ranges between Rs. 30.51 Lakh to Rs. 37.21 Lakh.
| Variants | Ex-Showroom Price (₹ Lakhs) | Typical On-Road Price (₹ Lakhs) | Force Urbania Mileage (kmpl) |
| Urbania 3350WB 9Str | ₹31.00 – ₹32.00 | ₹35.00 – ₹36.50 | 11 (claimed) |
| Urbania 3350WB 10Str | ₹31.06 | ₹36.00 – ₹37.50 | 11 |
| Urbania 3350WB 11Str | ₹31.06 | ₹36.00 – ₹37.50 | 11 |
| Urbania 3615WB 13Str | ₹34.36 | ₹39.00 – ₹41.00 | 11 |
| Urbania 3615WB 14Str | ₹30.51 | ₹35.50 – ₹37.00 | 11 |
| Urbania 4400WB 13Str | ₹37.21 | ₹42.50 – ₹44.00 | 11 |
| Urbania 4400WB 14Str | ₹33.08 | ₹38.25 – ₹39.50 | 11 |
| Urbania 4400WB 17Str | ₹33.15 | ₹38.25 – ₹41.00 | 11 |
Note: In Urbania 17 seater price expect the high end of the price range. And for Force Urbania 10 seater price as well as 13 seater price, refer to the above table.
Specifications
| Feature | Details (2025) |
| Engine Type | FM2.6CR ED, 4-cyl, turbo-diesel |
| Engine Displacement | 2,596 cc |
| Maximum Power | 114 bhp @ 2,950 rpm |
| Maximum Torque | 350 Nm @ 1,400-2,200 rpm |
| Transmission | 5-speed manual |
| Drive Type | Rear-wheel drive (RWD) |
| Fuel Capacity | 70 litres |
| ARAI Mileage | 11 kmpl (varies 8–14 kmpl real-world) |
| Length (max) | 7,010 mm |
| Width | 2,095 mm |
| Height | Over 2,630 mm (Tall cabin) |
| Wheelbase Options | 3,350 mm / 3,615 mm / 4,400 mm |
| Ground Clearance | 200 mm |
| Max Speed (Limited) | 80 kmph commercial / 110 kmph private |
| Suspension (F/R) | Indep. (short/medium), Solid axle (long) |
| Brakes | Disc (front & rear), ABS & EBD |
| Tyres | 16-inch steel wheels |
Force Urbania Colours Availability
There are various colours available for Urbania, they are:
| S.No | Colour Name | Finish Type | Availability (Variant-wise) |
| 1 | Arctic White | Solid | All variants |
| 2 | Metallic Silver | Metallic | Most variants |
| 3 | Midnight Black | Solid | Selected variants |
Force Urbania Interior and Exterior Features
Interior Features
- The Urbania’s interior is luxurious and has an automobile-like experience.
- With wide aisles and a full stand-up height, it provides the most comfortable cabin space in its class.
- Every seat has an ergonomic design that includes USB charging ports, reading lamps, individual AC vents (part of a powerful triple AC system), and reclining capabilities.
- A quiet ride is guaranteed by the cabin’s minimal noise, vibration, and harshness (NVH) engineering.
- Modern features in the driver’s cockpit include a 7-inch LCD touchscreen infotainment system with Apple CarPlay and Android Auto, a tilt and telescopic steering wheel, and a gear lever mounted on the dashboard.
- Huge, sealed panoramic windows effectively block out sound and dust while offering superior outward visibility.
Exterior Features
- Urbania’s exterior has a sleek, functional design.
- For a powerful road presence, its exterior boasts a sleek, aerodynamic profile with a “bull-inspired muscular look,” enhanced by cutting-edge LED daytime running lamps and unique LED signature tail lamps.
- In addition to improving its appearance, the unibody (monocoque) construction helps to provide excellent stability and little body roll.
- Remarkably simple entry and exit are guaranteed by a tall, wide sliding passenger door with a low floorboard.
Advanced Features
There are various advanced features in 2025, including:
- It has 7 7-inch touchscreen infotainment.
- Android Auto and Apple CarPlay.
- ABS, EDB, ESP features.
- AC vents (individually) are there.
- Ambient lighting in the cabin.
- Power windows.
- Parking sensors (in reverse).
- Seat belt reminders are there.
Safety Ratings
As of now, in 2025, Urbania is observed with Indian M2 regulations. But there are no official Global NCAP crash test car ratings announced for this model. Some of the key safety features are:
- It has dual front airbags.
- ABS with EBD and ESP
- Also has a Steel Monocoque Chassis, which is high in strength.
- Have hill hold support, which protects from rollback on slopes.
- Have a reverse parking camera and sensors.
- Pedestrian Protection Bumper (for decreasing collisions).
- Has fire-resistant interior materials.
Pros and Cons
| Pros | Cons |
| Spacious, high-roof cabin | Some variants lack dual airbags for the passenger side |
| Mercedes-derived reliable engine | No automatic transmission available |
| Flexible seating (9 to 17 seats) | Commercial-use variants are speed-limited to 80 kmph |
| Standard ABS, EBD, ESP | Limited boot space in short-wheelbase models |
| Best-in-class air conditioning and NVH management | No advanced ADAS or multiple airbags at this price point |
Competitors of Force Urbania
| Model | On-Road Price (₹ Lakhs, approx) | Top Speed (kmph) |
| Force Urbania 17 Seater | ₹41.00 – ₹44.00 | 80 (commercial), 110 (private) |
| Tata Winger Platinum | ₹35.00 – ₹39.00 | 80 |
| Mahindra Supro Van | ₹9.00 – ₹10.00 | 95 |
| Toyota Hiace (CBU import) | ₹60.00+ | 130 |
Conclusion
In India’s luxury and commercial van markets, the Force Urbania is a game-changer. The Urbania blends family-friendly travel with fleet-grade functionality thanks to its numerous seating options, best-in-class interior quality, dependable diesel engine derived from Mercedes, cutting-edge features, and car-like comfort. Setting new benchmarks for group travel in India, the excels in all areas, whether you’re looking for features, seating capacity, mileage, or just plain passenger comfort.